The science behind cravings and keeping them in check


At some point or another, we’ve all experienced cravings and have likely wondered where they came from. Taking a closer look, cravings are a strong desire for a specific food, taste or texture. When we experience feelings of natural hunger, it’s a physical sign from our body telling us that it needs more fuel in order to have energy so it can function properly. 

When comparing the two, hunger is a signal that your metabolism is revved up and looking to break down nutrient-dense food for energy, whereas cravings can stem from many different underlying causes and stem from some sort of physiological imbalance going on inside, including nutrient deficiencies, stress hormones, or poor lifestyle habits.

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